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STRATEGIC CONSULTING
Every client has a message, a target audience, specific goals and a budget. What many clients need is a marketing plan that will work. Response America has a successful record of developing complete and integrated marketing strategies for direct mail, telemarketing, and Internet communications. We start by learning about your organization, studying your market, reviewing your marketing history and listening to your observations. Then we recommend a thorough plan of action – a detailed road map for success that includes concepts, costs and timelines. When we begin implementation, we stay focused, monitoring the results and continuously evaluating the program. Response America provides clients with frequent analytical reports and consultative meetings to make sure that ongoing results meet evolving objectives.
CREATIVE SERVICES
If the marketing plan is the skeleton – the support structure around which everything else is built – the creative product is the heart and soul of the direct marketing effort. Response America provides clients with innovative, effective communications that break through the clutter inundating the target audience. We custom design copy to fit each campaign's unique character and mission. Our copy for letters, brochures, self-mailers, email, web pages and phone scripts are tailored for the audience and proven in the marketplace. Creative concepts, quick turn-around and innovative techniques ensure success in the mail, on the phones and on the Internet. Response America's award winning graphic artists are experienced professionals who specialize in designing attention-getting direct marketing appeals that work.
PRODUCTION MANAGEMENT
Response America achieves cost effective, high quality, on-time mailings by capitalizing on the strong vendor relationships we have developed through years of competitive bidding with many of the top direct mail manufacturers in the industry. We match the project to the manufacturer most capable of meeting all the project objectives, including cost, quality, region of the country and mail schedule. Our cumulative annual volume of business allows us to get the most competitive prices, fast turn-around and favorable scheduling. We routinely save our clients time, money and headaches by avoiding potential errors that can turn a first class mailing into a first class embarrassment.
LIST SERVICES
Your message won't work unless it hits the right audience. That is why effective list targeting is essential in today’s market. Response America provides clients with the most sophisticated list development tools available. From cost saving merge/purges and postal sorts to custom designed relational databases and modeling programs, Response America can manage your list development and targeting to maximize response. Through Capitol Hill List Company, our whollyowned list management company, we offer clients access to our proprietary donor database as well as access to hundreds of targeted, responsive lists of donors, voters, coalitions and businesses. We possess an extensive knowledge of the most effective and up-to-date lists available and provide the expertise to select lists that work for our clients. We can further refine lists with modeling, segmentation and demographic selection techniques. Through our list services, we zero in on a universe ready to respond to your message.
PROJECT MANAGEMENT
Response America's project management approach is what pulls together the strategic, creative, production and list elements and makes sure the entire project is coordinated and on schedule. We provide clients with important information at the beginning of each project, so our clients know what deadlines they must meet to stay on schedule. At the end of each project, we provide analytical reports and financial reconciliations to evaluate the project’s success and help fine-tune future plans. The goal of our project management system is to make the entire marketing process run smoothly for our clients and everyone else involved.
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