Seasoned Professionals. Creative Thinkers.
Proven Experts.

With over 20 years of experience in direct mail, Chip has helped his Republican political, non-profit clients and past employers raise over $500 million dollars. Chip is an expert at planning, conceptualizing and writing direct mail campaigns to expand memberships and increase revenue from existing members/donors. He has helped clients create and run multi-level programs, upgrade programs and event oriented direct mail programs. Chip has also overseen copy and design for virtually every area of direct response marketing including telemarketing scripts and follow-ups, print advertising, radio advertising, website content and direct response email.

With 20 years of direct response experience, Patrick Mooney brings a wealth of experience and industry-knowledge to Response America. Receiving formal training from The Leadership Institute, Pat began his career in the mid-1990s while working on campaigns in Texas and Pennsylvania. He continued his career path and served as an account executive for two well known DC-based conservative fundraising agencies, where he put his talents to use on behalf of conservative non-profits and political campaigns. As Managing Director, Pat serves as a top recruiter for new political clients and candidates. Since joining Response America in 2005, Pat’s expertise in creative design, copy writing, and list selection has helped to elevate the company’s standing. His current clients include Senators Marco Rubio, David Vitter, Pennsylvania Governor Tom Corbett, and U.S. Representatives Michele Bachmann, Paul Broun, and Raul Labrador, among others. A native of Frederick, MD, Pat now resides in Leesburg, VA with his wife Lynn and eight children. He received his bachelor of science from Carnegie Mellon University.

Lauren Hall Keene brings a combination of production know-how and political savvy to Response America. She gained extensive experience producing television, radio and print campaigns for numerous Republican candidates while working at The Stevens & Schriefer Group and led the involvement of all coalitions during Bob Ehrlich’s 2006 re-election campaign. In addition to her campaign work, Lauren has applied the political playbook to targeted issue campaigns for trade associations, accomplishing favor- able policy decisions for her clients. With this experience and her attention to detail, she is a valuable member of the Account Management Team. A native Floridian, Lauren now calls Arlington, VA home.

Janet Bell brings over 12 years of design/art direction experience in publishing, education, retail, government, nonprofits, advertising and marketing. While implementing solid design, envisioning concepts and adhering to brands she has consistently broadened her skills as a designer and mentor. Janet currently sits on the Board of Directors for AIGA, the Professional Association for design.

Shawn Howell brings nearly 10 years of direct marketing and client management experience to Response America.  Serving as a Senior Account Manager at a direct marketing agency, Shawn gained extensive experience developing and executing strategic direct response and lead generation campaigns for clients such as Verizon, Audi, Novo Nordisk, and Abbott Labs.  A graduate of Virginia Tech with a Bachelor’s Degree in Marketing Management, Shawn now resides in Sterling with his wife Kristie and daughter Madison.